Tag: Big Data

  • The ethical challenges of big data personality profiling

    The ethical challenges of big data personality profiling

    A recent BBC News article (Personality tests: Are you average, self-centred, role-model or reserved?) came up for discussion in an online coaching forum recently. These moves are simultaneously exciting and terrifying! Let’s take the Facebook example. The insight from the data won’t be from the fact that you “like” kitten pictures or Liverpool Football Club…