Tag: Environment

  • Looking from the outside in

    Looking from the outside in

    I came across a thought-provoking article from Lora Cecere on LinkedIn a few weeks ago. She discusses the downfall of Caterpillar’s CEO Doug Oberhelman, as a result of the dogged pursuit of an unsuccessful strategy, and the lack of adaptability of his company to changing market situations. Sales-driven and marketing-driven processes are internally focused on…