Gareth gives clear articulate explanations as to why starting a software business isn’t just about building some good software, putting up a slick website, and waiting for customers. His focus on helping you to determine what the customer needs and why they need it by talking to them, establishing the values and beliefs behind the way you want to run your company, and that building a business/marketing/sales strategy can be done in a rational and scientific manner, are all backed up by steps and actions that you can actually take. If he wrote a book, I’d buy fifty copies and give one to every EVP, CTO and CEO I met. The two days I spent being coached (and occasionally berated) by him are the best and most mind expanding two days I’ve ever spent.